Nanxiang Express
Mascot Design, Illustration
Nan Xiang Express is a fast food sub-brand of the renowned [Nanxiang Xiaolongbao] in Flushing, Queens, New York. The parent brand, established in 2006, has consistently earned acclaim, featured in the Michelin Guide for 9 consecutive years since 2007. With the aim of appealing to a broader audience, Nan Xiang Express introduces a youthful touch to its brand identity, including its mascot, BOBO, inspired by the iconic Xaolongbao.






